A Switzerland full of voyeurs or even the country with its own porn movie production? One thing is for sure, the new Love Life campaign is on everyone's lips and not just in a positive way. We would even say it's as negative as contracting an itchy or burning sexually transmitted disease or even HIV. This is what the new Love Life campaign wants to achieve, to finally talk about a topic that is otherwise so taboo or swept under the carpet. The fact that so many people have signed up for the casting or that so many Swiss people have already joined the manifesto shows that sexuality is lived very openly, vividly and lustfully in Switzerland. That's why one of the campaign's statements "I love my life. I owe it to myself" fits perfectly. https://www.youtube.com/watch?v=N-kwl6lTiJc
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